![]() ![]() ![]() Family branding is often known under the label of its parent brand personality as the way of cataloguing various goods.įamily Branding is often regarded as Umbrella Branding, as the selling of many similar items relies on a unified brand. Family Branding is attributed to as a corporate marketing strategy as well. A stark contrast to individual branding emphasizes a particular item in a one-off manner family branding presents the commodities underneath a parent brand. Family Branding is a strategy used by organizations for marketing their items and/or products through the label of a parent brand. ![]()
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